ernandes said the airline’s partnership with UPM is a win-win proposition, particularly in research, with the best students from UPM doing internship in AirAsia, and in providing job opportunities.
“It’s an ongoing process. We try to work with UPM to provide all-round students so that when they come to the corporation, they will be able to participate and be creative as well as innovative.
“We have also unleashed a massive amount of talent through the CEO’s faculty programme in UPM.
“It was not just for the students to learn but also for corporate leaders to learn what universities can give them.”
Fernandes said there is so much AirAsia can do with the university, leveraging the e-commerce platform and “we unearthed something that we never thought about before”.
UPM’s livery on AirAsia’s Airbus A320-200 aircraft comes with the celebration of its academia’s industry partnership.
With a budget of US$50,000, the livery was designed by UPM’s Faculty of Design and Architecture.
UPM vice-chancellor Professor Datin Paduka Dr Aini Ideris said UPM is pleased to be the first university to have an aircraft livery on an AirAsia plane.
“As UPM’s strategic partner, AirAsia has set aside the commercial aspects of this project and stressed on the importance of knowledge and why institutions of higher education should be uplifted,” she said.
Aini pointed out that through this non-commercial initiative, AirAsia has provided a platform for UPM in the field of design, creativity and art for high-impact projects.
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