Very difficult to convince Malaysian especially our leaders. They are too clever. BUT very easy to convince the foreigners including their professors. Since 1970 we are promoting fireflies for research, habitat protection and tourism. Now we can see many places are using fireflies to attract tourists. Kampung Kuantan and Cherating are among the places. Last year we manage to promote for the first time World Fireflies Day celebrated in few places.. It is recognized by the world but we are still sleepy. Now not just recognising World Fireflies Day BUT they are coming here for research. Later they will advise our leaders. Fireflies International Network (FIN) already established. Malaysian leaders may be just listen if the professor suggest something