How to produce effective and active MoU?
1. Focus on our objectives and strength that we like to develop in line with our vision of the university.
2. Looking for our counterpart (experts, laboratory, institutions) that may help us to achieve our mission and vision.
3. Provide relevant facilities and research grants to attract our identified counterpart.
4. Make a plan/strategies for MoU; research topics, collaboration, budget, visits, exchange experts,symposium, workshops, etc.
5. Develop our expertise and position them at an international level with a proper branding suitable with related university. Eg. Since Malaysia as one of the top mega biodiversity in the world, biodiversity can be one of the attraction. Strategic activities, publicity, promotion and branding needed such as tropical wildlife, tropical ecology, tropical rain forest, best mangrove forest management, fisheries products and technologies.
6. Provide a specific budget for promotion and marketing strategies through visits, symposium & workshops, research attachment, academic exchange, student exchange, etc.
7. Monitor established MoU and its success.
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