Blue Ocean Strategy: I did not realise that I already apply it for my self since I was small but no body recognised it. Now when I read the book, I realised I shouldnt listen to "apa orang kata" (what people say) OR just Do It as Nike advice. Some time our backgroud culture, lifestyles and economic status play very important roles in practicing Blue Ocean Strategy.

Blue Ocean Strategy is a business strategy book first published in 2005 and written by W. Chan Kim and Renée Mauborgne of The Blue Ocean Strategy Institute at INSEAD. The book illustrates what the authors believe is the best organizational strategy to generate growth and profits. Blue Ocean Strategy suggests that an organization should create new demand in an uncontested market space, or a "Blue Ocean", rather than compete head-to-head with other suppliers in an existing industry.


 

Blue ocean strategy vs. red ocean strategy

^{Kim and Mauborgne argue that while traditional competition-based strategies (red ocean strategies) are necessary, they are not sufficient to sustain high performance. Companies need to go beyond competing.}

^{Blue ocean strategy, on the other hand, is based on the view that market boundaries and industry structure are not given and can be reconstructed by the actions and beliefs of industry players. This is what the authors call “reconstructionist view”. Assuming that structure and market boundaries exist only in managers’ minds, practitioners who hold this view do not let existing market structures limit their thinking.}