May be we have to sacrify IF all government officers, communication officers in private and government linked companies and universities it self looking for artists to promote their products instead of using their own experts. The specialists stay behind curtain and the artists on the stage with the experts products.

Work together with the artist to attract the crowd then the professor give talk, the participants will remember the event because of the artist. What to do artists more popular than the professors and whole population make the artists popular. when we can change the public mind set. I remember one artist said if they stand at the middle of Stadium Bukit Jalil, whole stadium will look at them and follow what they say. If the professor on the stage, not very sure the stadium will be occupied. Thats why they must be paid with high salary compared to the professors.