If Ahmad Ismail promoting wildlife conservation, over 30 years in the university, 10 years through the oldest nature based 80 years old society MNS (Malaysian Nature Society) and active research and many publications, the impact is still low. BUT with few appearances with Maya Karim an actress the impact is different. Is it because of truly for conservation or just for maya karim. What ever it is ahmad ismail as a professor in wildlife ecology will never stop promoting wildlife protection and conservation. of course with maya karim more people know me and listen to my talk on conservation.