Recently two professors in UPM said to me "how come professors just working on recycle and bicycle campaign, the professors should be doing something better and publish articles in the high impact journal". I was so surprised. BUT now I feel not alone after looking at this website and well recognised by multinational giant company.

Reducing University's carbon footprint

Professor Steve Chapman, Principal of Heriot-Watt University, said: "We are delighted to be taking part in this pilot project. I am sure that the Reward and Recycle scheme will make it easier for our students, staff and visitors to recycle their bottles and cans.

http://www.hw.ac.uk/news-events/news/recycle-reward-launches-at-heriot-watt-12218.htm

Did UPM put news on launching at their home page? many in the local news papers.