read more after 10 years in actions.
Monday, November 7, 2016
Blue Ocean Strategy is a book published in 2005 and written by W. Chan Kim and Renée Mauborgne, professors at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Kim & Mauborgne argue that companies can succeed not by battling competitors, but rather by creating ″blue oceans″ of uncontested market space. https://en.wikipedia.org/wiki/Blue_Ocean_Strategy
Posted by ahmad at 7:27 AM