Why Branding is Important? Coca-Cola has been refining its brand since 1886. Thats why they are continuosly competitive. Do we need to rebranding?

• Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.  Below are Coca cola Slogans in USA since 1986.
• 1886 - Drink Coca-Cola.
• 1904 - Delicious and refreshing.
• 1905 - Coca-Cola revives and sustains.
• 1906 - The great national temperance beverage.
• 1908 - Good til the last drop
• 1917 - Three million a day.
• 1922 - Thirst knows no season.
• 1923 - Enjoy life.
• 1924 - Refresh yourself.
• 1925 - Six million a day.
• 1926 - It had to be good to get where it is.
• 1927 - Pure as Sunlight
• 1927 - Around the corner from anywhere.
• 1928 - Coca-Cola ... pure drink of natural flavors.
• 1929 - The pause that refreshes.
• 1932 - Ice-cold sunshine.
• 1937 - America's favorite moment.
• 1938 - The best friend thirst ever had.
• 1938 - Thirst asks nothing more.
• 1939 - Coca-Cola goes along.
• 1939 - Coca-Cola has the taste thirst goes for.
• 1939 - Whoever you are, whatever you do, wherever you may be, when you think of refreshment, think of ice cold Coca-Cola.
• 1941 - Coca-Cola is Coke!
• 1942 - The only thing like Coca-Cola is Coca-Cola itself.
• 1944 - How about a Coke?
• 1945 - Coke means Coca-Cola.
• 1945 - Passport to refreshment.
• 1947 - Coke knows no season.
• 1948 - Where there's Coke there's hospitality.
• 1949 - Coca-Cola ... along the highway to anywhere.
• 1952 - What you want is a Coke.
• 1954 - For people on the go.
• 1956 - Coca-Cola ... makes good things taste better.
• 1957 - The sign of good taste.
• 1958 - The Cold, Crisp Taste of Coke
• 1959 - Be really refreshed.
• 1963 - Things go better with Coke.
• 1966 - Coke ... after Coke ... after Coke.
• 1969 - It's the real thing.
• 1971 - I'd like to buy the world a Coke. (basis for the song I'd Like to Teach the World to Sing)
• 1974 - Look for the real things.
• 1976 - Coke adds life.
• 1979 - Have a Coke and a smile (see also Mean Joe Greene)
• 1982 - Coke is it!
• 1985 - America's Real Choice
• 1986 - Red White & You (for Coca-Cola Classic)
• 1986 - Catch the Wave (for New Coke)
• 1989 - Can't Beat the Feeling. (also used in the UK)
• 1991 - Can't Beat the Real Thing. (for Coca-Cola Classic)
• 1993 - Always Coca-Cola.
• 2000 - Enjoy.
• 2001 - Life tastes good. (also used in the UK)
• 2003 - Real.
• 2005 - Make It Real.
• 2006 - The Coke Side of Life (used also in the UK)
• 2007 - Live on the Coke Side of Life (also used in the UK)
• 2008 - love it light (also used in the UK)
• 2009 - Open Happiness
• 2010 - Twist The Cap To Refreshment
• 2011 - Life Begins Here
• 2012 - Open Happiness
  

  More sales of Coca-Cola in Malaysia seen