We need 10,000 hours continuous training to be an experts in specific field. Then we are able to collect data, analyse data, discuss and making conclusion and recommendation. We can tell we are the expert after research or data have been analysed and proven can be applied or implemented. Writing report or story publish in newspaper or scientific journals sometime cannot be repeated and and applied. How many professors the idea can be copied and followed by others? Universities must be able to guide and advice public on the issues. Eg. conservation, green environment and heathy living style.

Talk, convince, reporting and doing then we will get followers 

 You have to do it and show to younger generation and they follow, so that you knowledge well delivered.

 public engagement is important to disseminate your knowledge.

 Recycle to cycle is a unique activity for green and active healthy life