Competing for excellence in the university: strategies and traps

1. In the universities two main things that are challenging; to publish in good journals and producing good and marketable graduates.
2. In the process of achieving these missions, both research and academic sections developed the strategies.
3. Research demand for publications, products and patterns. All these depending on the money and good post graduate students.
4. Academic section establishing measurement tools to show that they are having and doing good system to monitor good practice towards producing good students without assessing the quality of the students for the specific Market.
5. Finally we are trapped, by having research run by the students and lecturers are facing computer filling forms in the systems.
6. When the student graduated, they bring with them incomplete research and knowledge.
7. In the university, relationship between students and lecturers suppose to be close and having more time together through discussion on the subject matter or research, develop future ideas and intellect.
8. Close relationship will develop many things; understading the field better and later they become the experts, self belonging, future networking and strong alumni. Professors must have a strong groups and networking with current and past students.
9. The trend that are going on now in many universities, busy on publishing papers, collecting number of publications, analysis student achievement by filling forms (not develop the students directly), and thinking ofbranking, promotion and may be calculation saving before retirement.
10. All these may be run away from true teaching in the university. We cannot produce quality students andvbecome world class university.